New platform offers ?dynamic and powerful? way of advertising

iAds to debut next month

Apple’s new iAd platform will be deployed from July 1st for iPhone and iPod Touch users who utilise the iOS 4 software platform.

Beginning with mobile campaigns from the likes of Best Buy, Campbell’s Soup Company, Chanel, DirecTV, Nissan and Disney, Apple claims to have commitments that total over $60 million, representing 50 per cent of total mobile ad spending for the US for the remainder of 2010.

“iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to explore ads without being hijacked out of their favourite apps,” commented Apple’s CEO Steve Jobs.

“iAd will reach millions of iPhone and iPod Touch users – a highly desirable demographic for advertisers – and provide developers a new way to earn money so they can continue developing free and low cost applications.”

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