UK software firm Accountz is to step up its global expansion, having already cracked new markets in Europe, USA, Canada and Australia.
The firm is looking to boost the reach of its accounting software following a major rebranding and repackaging of its entire offering, in an attempt to make it more approachable and accessible for consumers and small business owners.
Accountz will now make a push into South Africa, and the firm’s founder says it is looking to challenge more established rivals across the globe too.
“We have just signed an exclusive distribution deal with Phoenix software, which is one of the largest distributors of software to retailers in South Africa and the team at Accountz are looking to export the new range out to more territories in 2010 and 2011,” said Quentin Pain, founder and chairman of Accountz.
“It really doesn’t matter where you look in the world the accounting software market is dominated by giant traditional brands. The Accountz product range is innovative and our brand is ‘pure challenger’ as we want to offer great software and customer service at a very affordable price.”