Industry commentators praise vendors marketing drive

Tablet market driven by Apple

A number of key figures from the IT channel have praised Apple’s iPad marketing campaign for raising awareness of the tablet sector in general.

Talking to PCR, VIP’s purchasing director Duncan McAuley gave his appraisal of how Apple’s campaign affected the market: “Apple has created the demand that we are seeing, just as they did with the iPhone and iPod. They have released an aspirational product, which offers many of the same attractions as the iPhone. The launch of any new Apple device will invariably attract a lot of consumer attention, and the release of the iPad is no different.”

His comments were echoed by Motion Computing’s vice president for worldwide sales, Nigel Owens: “Thanks to the marketing clout behind Apple’s iPad, the form factor is just now starting to get a lot of recognition.”

To see an in-depth analysis of the current state of the tablet market, follow this link.

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