New deals see Norfolk-based distie stock new lines of PC displays, LCD TVs and set-top boxes

Midwich expands AV portfolio

Midwich has finalised three new distribution agreements that will see it increase its audio-visual offerings across the corporate and consumer markets.

The distributor is now stocking NEC Display Solutions monitors, including the 90 series of high-end desktop displays and the PA series, which offers additional eco-friendly features.

Under the terms of the deal, Midwich will also have access to the SpectraView range of displays, which use in-plane switching technology to offer a viewing angle of 178 degrees and high quality colour reproduction. These devices are used in industries where colour is crucial, such as design, and the distributor will be focusing on screen sizes of 24-inches and above.

Meanwhile, the company has also inked a deal with leading European settop box vendor Sagemcom to stock a range of its products, from Freesat and Freeview devices to twin-tuner HD MPEG4 digital TV receivers with integrated hard disk drives.

Midwich has also formed a partnership with Cello Electronics, a UK-based LCD TV vendor. The firm focuses on manufacturing affordable LCD televisions, including a range with integrated hard disks and DVD players. Cello’s recently-launched iViewer allows the user to access social networking sites and stream content directly from BBC iPlayer or YouTube without an additional set-top box or games console.

Lee Baker, business manager for displays at Midwich, said: “We want to give our customers the best possible choice, so we are always looking for new opportunities. The deal with Sagemcom is timely because the World Cup will drive demand, while Cello gives our customers another budget TV option. The addition of NEC desktop displays means that we now stock the full range of NEC products, including projectors and large-format displays.”

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