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Director of the TCA Robert Peckham discusses the closure of one of the most familiar brands in the Apple retailer community?

BLOG: So long, Computer Warehouse

I had this month’s column all sorted and almost finished when I was completely amazed by the extraordinary announcement that none other than Computer Warehouse had gone into liquidation.

Call me naive, but I really didn’t think I’d be sitting here writing a column about the demise of the company that once enjoyed the acclaim of being the UK’s biggest Apple reseller, winning many coveted awards for their standards of customer service and satisfaction during their 20-year history.

I certainly always held Computer Warehouse in high esteem, and visited the company’s superb showrooms in Brentford, London, on many occasions. Meeting their many sales staff and directors at Apple events and product launches was a regular occurrence and I always viewed their unique and refreshing advertising style with much admiration.

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