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Each month we catch up with a winner from the PCR Awards 2010, to find out how business has been after winning the prestigious prize. This month, Interactive Ideas? marketing director, Michael Breeze, talks about winning the Specialist Distributor Award

I’d just like to thank…

Winning PCR’s Specialist Distributor Award is a great endorsement of our service and the team of people we have at Interactive. It came as a major surprise but is fantastic to think that our customers, suppliers and partners value our service.

The past year has been another great one for Interactive Ideas and, with our financial year ending at the end of April, we’re likely to achieve sales of over £22 million growing over 35 per cent year-on-year. We moved into a new office and training facility in November, allowing us room to expand up to about 70 people and double our warehousing and logistics space.

When looking at what made us win then I can only relate to the conversations and feedback we receive from customers and suppliers that they really appreciate the style of distribution we offer. Right from the time Mike Trup started the company 16 years ago, we have placed a huge emphasis on providing great customer service, understanding our customers’ and suppliers’ businesses and being able to support them in achieving their objectives.

Being privately owned we make decisions quickly and ensure we have motivated, skilled people. Companies and the people within them are all under enough pressure managing their workload and business issues, so we help rather than hinder.

We’re very positive going into our new financial year that we can continue our growth. As mentioned earlier we have invested heavily in our office and warehousing to cope with increased business levels and are recruiting people across all departments to support further growth. In the past month we have achieved Silver Investor in People status – a further endorsement of our staff and service.

There are still many companies, both vendors and retailers, that aren’t getting the service they deserve from their current distributors. We can offer a fresh approach."

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