Other speakers highlighted various trends and opportunities. It was great to receive comments such as: “It was a wonderful opportunity to learn about and network with other resellers”, and “it was a great day for meeting vendors and distributors”.
David Thornton of reseller DRT summed it up pretty well: "It is only through working together that things can move forward; the aims of indies, vendors and disties are the same – to improve sales.” The vendors were equally delighted. Amy Roberts of Symantec said: “Fantastic content. Amazing insight into our industry.”
In conjunction with the conference and Reseller Forum (run jointly by CompTIA and the TCA), there was a dinner and breakfast meeting sponsored by Kaseya. The 30 or so resellers who attended were “excited, energised and delighted” and took away with them many new ides for business development.
But enough of banging the TCA drum for now. What did you think about the ruling in the legal case between Electronic Data Systems and BSkyB? I had missed it, believe it or not, and it was CompTIA’s Matthew Poyiadgi who drew my attention to it (another benefit of the co-operation between the TCA and CompTIA).
The judgement ran to over 400 pages and the bottom line seems to be roughly this: EDS’s business proposal to BSkyB for developing a customer relationship management system fraudulently misrepresented EDS’s capabilities. Legal fees on both sides are reported to be in the region of £40 million, never mind any settlement awarded.
It has to be admitted that few, if any, of the TCA’s resellers are in EDS’s league when it comes to their client base. But this judgement should send a shiver down the spine of any reseller that might have, at some time, stretched the truth a little bit when it came to defining their skills and experience to their customers and prospects.
Unprofessional salesmen will make promises that they don’t know they’ll be able to keep. Good salesmen will only promise that which they can be sure of delivering and will make great efforts to ensure that the customer does not misunderstand the capabilities of the product or service.
Unprofessional resellers will usually not have in place effective terms and conditions that outline the relationship between them and their customers. Professional resellers will have professional indemnity insurance to cover them if things do go wrong. This is why the TCA offers its members a free review of their terms and conditions from one of the UK’s leading IT legal companies, and why we have organised professional indemnity insurance for our members. Gosh! Did I just bang our drum again?