Home security will rise "as long as fear factor remains", disties tell PCR

Media ‘driving private CCTV sales’

Media reports of anti-social behaviour are driving the rise in home surveillance equipment, industry experts have said.

“The media has a massive impact on people’s awareness of their own personal security and their belongings,” Dean Langford, EntaTech’s CCTV product specialist, told PCR. “With this in mind, many home owners are now looking to protect their own personal surroundings – we have seen a massive uptake in home DIY camera kits.”

Tony Howard, business unit manager at CCI, added: “[The sector] will continue to grow, as long as the fear factor remains – be that anti-social behaviour in the community or fear of local and global terrorist activities.”

To read more of what the industry said about security equipment, click here.

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