Microsoft has launched a free online video player for the UK, which will rival existing services such as BBC iPlayer and 4OD.
MSN Video Player, which went live today, contains 1,000 hours of programmes including Skins, 8 Out of 10 Cats and Footballers’ Wives. Over the next few weeks the service will also begin to include a selection of HD shows.
While MSN Video Player is free to use, viewers will have to watch 30 second adverts before, during and after the programme, The Times claims.
The service, which is currently only available in the UK, also allows users to view certain clips, viral videos and news footage from the web.