Microsoft has announced that its UK pricing for Office 2010 will mirror developments in the United States, where pricing has been reduced to entice more users.
According to Tech Radar, when the product is released here in June, end-user costs will reflect this strategy to grow market share through reduced prices, and in addition all new PCs will ship with a copy of Office Starter 2010 – a free product that offers the Office experience while encouraging people to upgrade to the full paid version.
The boxed versions of Office Home and Student will cost £109.99, Office Home and Business will cost £239, while Office Professional will retail at £399.99.
Prices for the product key alone are now £89.99 for Home and Student, £189.99 for Home and Business, and £299 for Office Professional.
Microsoft’s new portfolio has seen significant changes as the vendor looks to reduce the number of SKUs in the Office category. As a result, the three examples given above represent the entire Office suite. In all cases, the number of applications included in the package has been increased.
For example, Office Home and Student 2010 includes Word 2010, Excel 2010, PowerPoint 2010, OneNote 2010 and the full suite of Microsoft Office web apps.