The first devices will be available at retail in time for the summer

Windows Mobile 7 integrates Zune and XBox Live

Microsoft has unveiled its new Windows Phone 7 Series OS, with multimedia and gaming unsurprisingly at the heart of the user experience.

The company says the OS is built around six ‘hubs’ based on specific themes: People; Pictures; Games; Music & Video; Marketplace; and Office.

The standouts here are Music & Video and Games. The latter will deliver the first and only official Xbox Live mobile experience, including Xbox Live games, spotlight feed and the ability to see a gamer’s avatar, achievements and gamer profiles from the communities 23 million members.

Music & Video, meanwhile, will be the mobile representation of Microsoft’s Zune brand, combining PC content, online music services and FM radio.

Microsoft is promising that users will be able to turn their media experience into a social one with Zune Social on a PC.

The company says devices powered by Windows Phone 7 Series will be available in time for the summer.

Among the companies already committed to include Windows Phone 7 Series in their portfolio are AT&T, Deutsche Telekom AG, Orange, SFR, Sprint, Telecom Italia, Telefónica, Telstra, T-Mobile USA, Verizon Wireless and Vodafone, and manufacturers Dell, Garmin-Asus, HTC Corp, HP, LG, Samsung, Sony Ericsson, Toshiba and Qualcomm.

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