DISTREE XXL: Channel event sees more than 850 senior executives on opening day

Distree registers record attendance

This year’s Distree XXL has reported a record number of applicants from across the EMEA region, with more than 850 in attendance.

The event, which takes place in Monaco, draws representatives in from the whole distribution channel, including vendors, distributors and – for the first time – e-tailers from 65 countries across the globe.

More than 4,500 one-on-one meetings have been arranged and the event also includes a wide range of conference programme, workshops and awards.

“We have allocated extra space to accommodate the unprecedented demand from vendors to attend Distree XXL 2010,” said the CEO of Distree Events, Farouk Hemraj. “The event’s year-on-year growth – both from a vendor and distributor perspective – underlines just how strategic DISTREE XXL has become in the annual channel calendar in EMEA.”

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