PCR survey finds over 50 per cent of retailers unaffected by cut-price strategies

Half of IT retailers unthreatened by supermarkets

Just over half of retailers have found that supermarkets’ aggressive pricing strategies have not affected their sales, a survey commissioned by PCR has revealed.

At a time when many retailers are making additional margin from repairs – as well as offering better advice before a purchase – it is perhaps no surprise that the ‘hands-off’ sales technique offered by supermarkets is no threat.

As ITACS’ chairman Matthew Wooley noted in his blog: “Our customers require upgrades, repairs, and technical assistance on a regular basis. This requires skilled staff who are expensive to train and difficult to retain.

“The supermarkets aren’t interested in such services at the moment, because they erode the profit margins on the ‘pound per square foot, per minute’ revenue models. Therefore, it is our services that are the key to our future survival and we must ensure that our service revenues are both profitable and substantial.”

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