Study finds most 'unlimited' customers download less than 20GB a month

Broadband users over-paying for unnecessary limits

Most UK broadband customers are wasting money on download limits they come nowhere near reaching, research has found.

According to a study by, 53 per cent of customers with an unlimited broadband package downloaded under 10GB of data a month and almost three quarters downloaded less than 20GB.

The survey also found that the majority of users spend less than two hours a week activities such as downloading music, watching video clips or downloading TV shows and films – the activities which would require a higher download limit.

Michael Phillips, product director, said: “When choosing a broadband package it is easy to become distracted by flash marketing and words like ‘unlimited’ or to be scared by the concept of download penalties.

“Consumers who pay for a service they are not making full use of are in effect throwing money down the drain. Broadband customers should shop around for a deal to suit their usage needs using an Ofcom accredited price comparison site – those who do could save themselves £100 a year or more.”

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