Most UK broadband customers are wasting money on download limits they come nowhere near reaching, research has found.
According to a study by Broadbandchoices.co.uk, 53 per cent of customers with an unlimited broadband package downloaded under 10GB of data a month and almost three quarters downloaded less than 20GB.
The survey also found that the majority of users spend less than two hours a week activities such as downloading music, watching video clips or downloading TV shows and films – the activities which would require a higher download limit.
Michael Phillips, Broadbandchoices.co.uk product director, said: “When choosing a broadband package it is easy to become distracted by flash marketing and words like ‘unlimited’ or to be scared by the concept of download penalties.
“Consumers who pay for a service they are not making full use of are in effect throwing money down the drain. Broadband customers should shop around for a deal to suit their usage needs using an Ofcom accredited price comparison site – those who do could save themselves £100 a year or more.”