Distributor reaps rewards of specialisation and aims to grow portfolio

Varlink plans RFID expansion after massive profit growth

Having seen profits increase by 81 per cent for the 12 months ending on 31 August, specialist distributor Varlink is opening a new division and website.

The data capture specialist has seen increased demand for its EPoS division, and has also enjoyed strong growth in sales and partners. The firm will create new division and website that specialises in radio frequency ID, after becoming the UK distributor for RFID vendor Wavetrend.

“Our customer base continues to grow very well; we usually add 20 new accounts a month and with us entering our fourth year of operation that creates a real momentum,” Varlink CEO Mike Pullon told PCR. “I’d attribute the success to new customer gains and the fact that some of our long- standing partners are doing very well with some of the brands that we introduced in to the UK market over the last four years.”

While the firm is looking to expand its portfolio, Pullon says that the strategy of focusing on specific market segments has been another key driver of its recent successes: “We’re very happy that we’ve managed to continue our strong top-line growth and that we’ve managed to grow our bottom-line as well, in conditions that most people would agree are quite challenging.

“Reading the financial results of broadline distributors, I think there’s definitely sense in our strategy of being specialists. That’s definitely been part of our success. We’ll continue to stay specialist next year, although the areas of specialisation will have grown.”

Check Also

Giacom and DWS appoint James Baker as Chief Alliance and Product Officer

Giacom and Digital Wholesale Solutions (DWS) have appointed James Baker as Chief Alliance and Product …