CCI Distribution has inked a deal with Toshiba’s storage division to become an authorised UK distributor.
Toshiba Information Systems chose the Yorkshire firm to stock 48 lines of its external hard drives, including the StorE Art and StorE Steel flagship lines, which have already proven a success with CCI’s customers.
“Since CCI launched Toshiba’s new range of external hard drives, the uptake from our customer base has been excellent. It’s a highly competitive marketplace and Toshiba has managed to successfully differentiate itself. Its Steel range looks and feels like true lifestyle products, whilst the Art range is bundled with simple-to-use and secure back-up software,” CCI category manager Chris Lupton said.
StorE Art is a range of 2.5-inch personal hard drives with scratch-resistant plastic casing, while StorE Steel devices come in 1.8 and 2.5-inch sizes with both anti-scratch and anti-fingermark coverings. Both devices feature shock and password protection for added data protection.
Mark Reynolds, Toshiba’s distribution sales manager, said: “Toshiba is delighted to partner with a customer-focused specialist distributor such as CCI to further its growth aspirations in the external hard disk drive market. We are confident of a long and mutually beneficial partnership supplying world class storage products to our mutual channel partners.”
Lupton added that Toshiba’s acquisition of Fujitsu in 2009 demonstrates that it is set to become a major player in the storage sector.