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Researchers compare fans of Apple's device to hostages

iPhone users ‘show Stockholm Syndrome symptoms’

iPhone users display symptoms similar to those of Stockholm Syndrome sufferers, a mobile consultancy firm has said.

While compiling its report, ‘The moment of truth, a portrait of the iPhone’, Strand Consult said it was particularly interested in the defensiveness of fans of the device, which it has called ‘iPhone Syndrome’.

“Simply put, Apple has launched a beautiful phone with a fantastic user interface that has had a number of technological shortcomings that many iPhone users have accepted and defended, despite those shortcomings resulting in limitations in iPhone users’ daily lives,” the firm said. “When we examine the iPhone users’ arguments defending the iPhone, it reminds us of the famous Stockholm Syndrome.”

The syndrome, used to describe hostages who show loyalty towards their captors, was named after the 1973 Norrmalmstorg bank robbery in Stockholm. The victims, who were held captive for six days, reacted by becoming emotionally attached to and defending their hostage-takers.

Strand Consult highlighted a number of the iPhone’s shortcomings, such as the fact that the battery cannot be changed, or its poor network coverage, which “hard-core iPhone fanatics” would dismiss as unimportant.

“There are many arguments for and against the iPhone, on the other hand there is no doubt that Apple has some of the most loyal end users on the market and that iPhone users will go out of their way to defend the phone they love and worship… There is little doubt that many mobile phone manufacturers are most probably envious of the users on Apple’s platform,” the firm said.

“In reality the iPhone is surrounded by a multitude of people, media and companies that are happy to bend the truth to defend the product they have purchased from Apple. There are indeed many similarities [with] Stockholm Syndrome.”

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