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Joint venture with O2 brings phone to wider audience

Tesco to sell iPhone

Tesco has announced that it will be selling the iPhone 3G and 3GS through its joint venture with O2, Tesco Mobile.

In a brief press release, the retail giant announced that it will shortly be introducing the devices in to Tesco Phone Shops and its online service, Tesco Direct.

Unfortunately, the retailer has not yet confirmed a date when the devices will be available or released any tariff details.

Tesco Mobile is a joint venture with network operator O2, which exclusively sells Tesco Mobile branded products using O2’s network and technology. Tesco claims that the brand is the fastest growing Pay as you Go network in 2009 and it was the highest rated brand for customer service in a Which? survey earlier this year.

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