Electronic reader becomes etailers number one selling item

Kindle boosts Amazon sales

Amazon has reported a quarterly net income rise of 68 per cent, aided by strong sales of its new Kindle e-reader.

The etailer saw international sales grow by 33 per cent for the quarter ending on September 30th, reaching £1.5 billion.

Meanwhile, its global media sales increased by 17 per cent to £1.8 billion, which was less than expected due to the unfavourable exchange rate for the dollar against other currencies.

“Kindle has become the #1 bestselling item by both unit sales and dollars – not just in our electronics store but across all product categories on Amazon.com,” said Amazon founder and CEO Jeff Bezos.

“It’s also the most wished for and the most gifted. We are grateful for and energized by this customer response. Earlier this week we began shipping the latest generation Kindle. Its 3G wireless works in the U.S. and 100 countries, and we’ve just lowered its price to $259.”

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