Europe’s tech spending will only grow by half as much as that of the US next year, as the continent struggles to emerge from the recession.
Research firm Forrester predicts the US will see an eight per cent rise in purchases of technology goods and services in 2010, while Europe will experience a four per cent increase. According to the report, this difference is down to the continent’s poorer economic climate.
“The European economic recession has turned out to be deeper than the US recession, with Europe’s downturn starting later and probably lasting into 2010. All categories of IT purchases will be down, with computer equipment and communications equipment being especially weak,” the report said.
The UK, Spain, Ireland, Iceland, and Central European countries are expected to perform worse than Europe as a whole.
In the report, Forrester advises IT vendors to turn to markets such as the US or Asia Pacific, which will offer better opportunities in 2010.