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Vendor appoints new agency to handle the transformation of its in-store experience

Sony to overhaul retail marketing

Sony has said that it is planning to ‘invigorate and transform’ its consumer electronics’ retail marketing activity.

The Japanese company has appointed advertising agency Live & Breathe to handle the account, which Sony has described as a ‘new strategic approach’ to its existing retail strategy, according to Marketing Week.

Amongst the areas affected by the overhaul are its television hardware, audio-visual, digital imaging, design, and image divisions.

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