Sales for peripheral and accessory vendor Exspect shot up 296 per cent in the early part of this year, as the firm continues to expand its workforce in the new Stoke-on-Trent offices.
The firm has taken on 14 new product development, sales and marketing staff in the last 12 months, and in that period has also acquired a new Hong Kong office and begun selling into the rest of Europe, the Middle East and Africa.
Exspect attributes much of the exponential sales jump to the iPod sector. "Our iPod business is considerably up. That played a significant part in it," said commercial director Neil Meredith (pictured). "For nine months out of 12 last year, we were the number one iPod accessory brand according to ChartTrack. It’s also a combination of listening to customers and developing good products and services."
The company is now gearing up for the September launch of its new website, and over the next year plans to boost customer service and secure recent gains.
"There are a lot of initiatives centred around the website," added Meredith. "I’d be foolish to say we’ll have 296 per cent growth again, so the next stage is consolidating the new accounts, and the business we’ve picked up in Europe, Africa and the Middle East.
"We plan to continue servicing the needs of UK customers to the standards they’ve been used to, and to become a bit more customer friendly in terms of our support online."