Microsoft has reaffirmed its commitment to the channel with the launch of its Partner Network programme at this year’s worldwide partner conference.
The vendor used the event in New Orleans as a platform to overhaul its the programme and entice resellers to work closer with recession hit customers.
Corporate vice president of the worldwide partner group at Microsoft, Allison Watson said that its reseller partners will play a "pivotal role" in spreading the value, but functionality message as the vendor releases several major software releases this year.
"Microsoft is entering the biggest year of product launches in its history, and partners will play a pivotal role in bringing to market what customers want – choice, flexibility and cost savings.
"With the Microsoft Partner Network, we are creating a community based on our continued commitment to serve the needs of our partners that will help them reach their full potential," she added. "Working together, we continue to focus on creating innovative solutions that drive profitability and sustain competitive advantage."