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Major advertising drive sees boost to global LCD TV sales

Samsung marketing campaign paying off

Samsung has sold half a million LED-backlit LCD televisions since they were launched in March, aided by a large marketing campaign.

According to the Financial Times, the LED sales account for around eight or nine percent of Samsung’s total LCD sales and the advertising drive has helped the company attract customers in Korea, the US and Europe despite the high price tag.

“With the two words ‘Samsung LED’ ubiquitous in advertising and heavy promotional activity at Best Buy, Sears and elsewhere in print and TV spots, the brand is clearly setting the tone for representation on the sales floor,” said DisplaySearch director Mark Schutter.

Although LCD’s represent a relatively small sector of the market, the high margins on these products translates to a significant boost for Samsung.

“We realised the growth potential of the high premium market ahead of our competitors and aggressively tackled the niche market in spite of the economic downturn and the marketing strategy worked,” commented a Samsung spokesman.

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