Apple UK is opening its major accounts to its reseller channel in an attempt to boost relations and expand the number of large companies it works with.
Writing in his column this month, Mac Technology Association executive director Robert Peckham said that the move represented a change in the way the company has traditionally done business with big organisations.
"Apple UK appears to be changing; instead of jealously guarding all dealings with its list of 30- or-so major corporate accounts, it is actively broadcasting this register of companies along with the names of the Apple Account Managers who look after them.
"It is saying to the channel: "If you know or deal with anyone in these organisations that we don’t – or in any of their many dozens of subsidiary companies – then we’ll actually help you to do business with them."
To read Robert Peckham’s latest blog post, click here.