3 will further expand its reach in the IT market, after Micro-P won the network operator’s tender to supply laptops.
According to Mobile News, the deal encompasses both 3’s 295 stores and its direct operation. It will see the distributor handle retail logistics, as well as range selection and stock holding for its direct sales department.
Speaking to the mobile trade magazine, Micro-P’s managing director Gerry O’Keefe said: "We understand the strict requirements of working with major retailers and the need for a seamless customer experience.
"Understanding our customers’ expectations are met are key," he added. "We take the hassle and risk away from the retailer, allowing it to concentrate on its core business."