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USA: SKUs, displays and signage overhauled, as retailer looks to capture lion's share of technology retail

Wal-Mart revamps CE department

Wal-Mart is upgrading its consumer electronics section as part of an increased push within the sector.

Much of the focus will be on improved signage and its product range, as well as a general overhaul of the way its key SKUs are demonstrated in store, reports TWICE. The move is part of the company’s three-year plan to reposition itself as one of the top consumer electronics retailers.

Other changes will see the world’s largest retailer gain limited time exclusivity on products such as Dell’s new Studio One 19-inch all-in-one PC.

"We’ve made a number of significant changes in the last three years to raise the bar in our offerings and gain consumer confidence and trust as an electronics destination, and we have every intention of keeping that pace with continued improvements in service and assortment," Wal-Mart’s home entertainment senior VP, Gary Severson told the magazine.

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