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Tottenham Court Road-based retailer to offer customers product videos

Micro Anvika strikes deal with FlixMedia

Micro Anvika has begun offering customers product videos of products from vendors including Samsung, HP, Toshiba and Sony, after signing a deal with Flixmedia.tv.

Speaking about the deal, Micro Anvika’s Nick Gatt told CRN: "This was a really easy decision for us and promises to be highly effective for our needs, as our customers respond well to varied content that talks their language."

Chief executive of Flixmedia, Scott Lester, echoed Gatt’s point. "We are delighted to further expand our own global network of FlixTV channels for the benefit of Micro Anvika’s customers."

It comes less than a month after the media specialist signed a deal with distributor Ingram Micro to offer product videos to its partners.

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