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Consumer and Irish arms unaffected

BT to rebrand dabs4work

BT has announced that it will be rebranding the B2B arm of etailer Dabs from the beginning of April.

According to Microscope, the unit – which will be called BT Business Direct – will see the merger of the dabs4work brand and BT’s business ICT services portfolios to create a convergent services and reseller arm.

The telecom’s retail and Irish reseller arms will retain their current names.

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