Headline// Best Buy aims for ‘significant share’ of UK market
Strap// Adds that it can co-exist with DSGi and Kesa as it is ‘fundamentally different’
Body// Best Buy has said that market share is not the most important thing to the business, rather the share of the household wallet is much more of a priority.
Speaking at Retail Week’s conference in central London yesterday, Best Buy vice chairman and chief executive Brad Anderson told attendees that the firm was "hoping to take significant share", but that it was not the sole focus for the firm.
"What is more important [to Best Buy] is maximum share of wallet in certain households," commented Anderson. "Market share isn’t the be all and end all."
Anderson also said that he didn’t feel the arrival of Best Buy in the UK would necessarily signal the beginning of the end for rivals DSGi and Kesa (Comet) and that the retailers could "co-exist".
"We will have a fundamentally different value proposition we will offering the customer, because were are totally directed at the connected world," he added.
Source: Retail Week