Andy Dow has returned to Westcoast to become the distributor’s business development director, 15 months after leaving to become Dell’s first UK channel director.
In his new role, Dow will head up the integration of new vendors such as Garmin and BT into the distributor’s portfolio, following its acquisition of IDS last year.
Speaking to Microscope, Dow said that times were tough, but that distributors were still vital to the infrastructure of the channel. "Vendors are looking for growth and reach, resellers are looking for stability and to generate sales, distribution provides the efficient infrastructure in between including programmes, tools and credit."