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Retailer's service is favourite amongst consumers, but still lags in terms of market share

Amazon tops UK digital downloads

Amazon has established itself as the clear leader in the UK digital downloads market, according to a survey conducted by Strategy Analytics.

Despite its late entry into the market, the survey of 515 broadband users found that the online services from the retailer had displaced more entrenched rivals including iTunes, MSN and eBay.

In terms of market share Amazon still lags behind iTunes, but the head of Digital Media Research at Strategy Analytics, Martin Olausson said that it was a sign that Amazon was on the right track.

"Our survey results suggest that Amazon’s dominance and brand strength in traditional online retailing put it in a strong position to lead the UK’s fast-growing premium digital media sector in the years ahead," he said.

Source: Reuters

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