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Scheme designed to make it easier for retailer and reseller partners to sell its products

Belkin launches channel programme

Belkin has launched its first formal channel programme, as it looks to make it easier for its retail and reseller partners to sell its networking products.

Comprised of three tiers, the new programme’s lowest tier – Select – is open to all Belkin retailers and resellers, while its Preferred and Premium tiers are eligible to those who Belkin assess on their loyalty and service.

Benefits of the vendor’s Select tier include personalised portal, sales and product training materials, product bulletins and sales presentations, as well as dedicated account management.

The Preferred and Premium tiers will include the additional benefits of sales tracking, access to the Belkin Message Centre, bid desk support, corporate events, rebates and on-site training.

Speaking about the launch of the programme, Belkin’s business unit manager Alan Colley told CRN: "The businesses that promote and sell our products to the end user are critical to our success and therefore providing the highest possible level of support will not only enhance our relationships with these key partners, but also help to grow profitability both for their businesses and ours."

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