Lego and Digital Blue collaborate on line of youth orientated hardware

Lego launches consumer electronic range

The agreement will see the electronics manufacturer create a Lego-inspired line of electronic gear, which is scheduled for release this summer.

Digital Blue will apply its experience in value-priced digital and video cameras, MP3 players and other electronic products to an extensive youth audience.

The products will fall into four categories. Firstly, the Brick-Built, Portable Electronics line features fully functional digital cameras, MP3 players, walkie-talkies and USB drives that appear to be built from classic Lego bricks.

For the full story head to our sister site Toy News.

Check Also

How Omnichannel Retail Provides a Total Commerce Solution

Although eCommerce is big business today, even the most advanced players in this industry know …