Non-food sales boost supermarket's performance

Sainsbury’s records best ever Christmas

Sainsbury’s has announced that it enjoyed its best ever Christmas period, boasting strong performance and healthy increases in sales during the third quarter of its financial year.

The supermarket reported that total sales for the three months ended January 3rd had risen by 4.8 per cent, or 5.3 per cent excluding fuel, while Like-for-like sales rose by 3.9 per cent. Customer numbers also continued to grow, with 22.6 million served in the week up to Christmas.

In the company’s trading statement, Sainsbury’s chief executive Justin King highlighted non-food as one of the key factors to the retailer’s success.

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