Retailer looks to position itself as the place to go for consumer electronics this season

Currys looks to capitalise on Christmas

Currys has launched its Christmas advertising campaign, with the retailer looking to position itself as the ideal place to buy any consumer electronics as gifts, with the tag line "the right presents at the right price".

The series of 12 adverts, which was created in conjunction with M&C Saatchi and production company th1ng, sees products ranging from iPods through to camcorders are featured in the television spots.

All ads will promote the availability of a free £10 gift card and run from now until Christmas.

Source: BrandRepublic

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