Global economic slowdown forces a rethink

LG reappraises ‘Life’s Good’ tagline

Consumer electronics giant LG is playing down its ‘Life’s Good’ tagline as a response to the current economic climate, because as LG marketing director Andrew Warner commented: "Life isn’t that good right now."

Instead, its latest marketing drive will focus on products that make life easier and will contextualise LG products in everyday scenarios with ‘insights that people can relate to’, aimed at the 18-35 age bracket.

The new campaign will feature 3-D logos, print ads, online activity and a radio sketch series featuring comic duo Adam and Joe.

Source: Brand Republic

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