Looks to expand 'I'm a PC' Vista campaign in exclusive sponsorship deal

Microsoft to sponsor ITV catch-up service

Microsoft is set expand its ‘I’m a PC’ campaign by becoming the first exclusive sponsor of ITV’s catch up service.

The sponsorship will see Microsoft Vista promoted across the broadcaster’s channels and on ITV.com. The deal includes all ad placements, pre-rolls and integrated sponsorship on the website.

It also sees Microsoft Vista being advertised on the X Factor homepage.

Source: BrandRepublic

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