Circuit City has vowed to change its pricing regime so that its prices are the same across all channels, whether a product is sold in store, online or over the phone in a move the firm is dubbing its One Price Promise.
The move, which will be central to the firm’s holiday marketing campaign, has been described by the retailer as ‘giving the customer a strong and competitive value proposition’.
"One Price Promise assures Circuit City shoppers that they will be treated fairly and equally regardless of how they shop with us," said marketing vice president Jeff Maynard. "Customers have been telling us how important this is to them, and we want to give them a strong and competitive value proposition when making purchases."
The move comes just two days after KeyBanc Capital Markets research analyst Bradley Thomas stated that the retailer the chances the retailers would go bankrupt are now all but a formality, as reported by PC Retail.
Circuit City has traditionally been the stronger of the big two in the US – alongside Best Buy – when it comes to multi-channel retailing, with the firm describing the move as one to address recent criticisms that many different retailers in the US had used different pricing on their internet sites and their in store intranet sites.