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Vendor extends Windows campaign to this side of the Atlantic as it looks to improve customer perception of OS

Microsoft launches ‘Real PC’ ad in UK

Microsoft has launched its biggest UK marketing campaign, with the intention of improving customer perceptions of Windows Vista, as well as recharging interest in its software and other platforms.

The campaign launched on Saturday, with the first advert showing during The X Factor, which is also seeing a concerted push by The Carphone Warehouse to promote its new positioning.

It will be backed up by the simplification of windows.co.uk, as well as increased partnership with retailers to ensure a more informative PC buying campaign.

The advertisement is part of the Crispin Porter + Bogusky campaign that is currently running in North America.

Source: BrandRepublic

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