Apple and Google take four places alone as channel names tighten grip on public consciousness

Tech firms dominate top ten cool brands

Technology products dominated the list of coolest brands in the world, according to the annual Coolbrands survey, with six out of the top ten places going to tech firms.

Although pole position went to Aston Martin, Apple managed a two-three punch, making up the remainder of the top three, with iPhone coming second and Apple itself third.

Audio vendor Bang and Olufsen managed to grab fourth, while Youtube and Google scored the second double hit in fifth and sixth place. Nintendo came in at seventh.

Around 1,100 brands were shortlisted for the annual Coolbrands survey, which were then rated on style, innovation, originality, authenticity and desirability by a Coolbrands council and 2,500 members of the public.

Source: Brand Republic

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