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News Analysis PC Retail takes a close look at the netbook phenomenon

Netbooks killing margins?

Last month, PC Retail reported on the mass adoption of cheap laptops (or netbooks or sub-notebooks, whichever term you choose to employ) is largely responsible for keeping the PC industry in such good shape, while other markets are struggling in the economic climate.

While on the surface this seems like a success story (and in many ways it is just that) many in the retail sector have expressed concern as to how they can continue making money on these machines – especially when some competitors are offering free PCs with broadband contracts.

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