Comet has dramatically revamped its website as it seeks to improve the customer experience and recapture its place as the UK’s second largest consumer electronics retailer.
The move has brought more attention to its Comet on Call and Next Day Delivery services, both of which were launched after the previous website revamp. It has also introduced order tracking as it seeks to improve its online shopping experience further.
The retailer has also introduced more video clips of products after a successful trial and expanded them to include product demonstrations.
And in a further bid improve its customer service on the site; it has introduced an interactive service that it has dubbed ‘Click and Chat’ which allows shoppers to have real time conversations with product specialists.
Speaking about the relaunch, Comet’s head of direct channels Ryan Thomas said: "By inviting our customers to specialist focus groups and listening avidly to their feedback, we have made a raft of improvements which are all focused on delivering our customers the first class service and expertise they tell us they want."