Microsoft is in the process of revitalising its Zune media player with new unconventional features not currently offered by the currently more successful Apple iPod.
In order to do this, the firm has joined forces with production companies and talent agencies as it enters an ‘exploratory phase.’
Part of this drive will be ‘Zune Social’ – software that will allow users to join a social networking community.
There is speculation form some quarters that this will be Microsoft’s last attempt to boost the device’s sales before dropping the project entirely.
"What we would be looking to do with any form of original content is the added component that Zune could provide that iTunes or any competing service couldn’t," said Richard Winn, director of entertainment development at Zune.
Link: Computer Shopper