Electronics giant to introduce VAIO business support with new range of laptops

Sony initiates new partner battle plan

In conjunction with the launch of its new VAIO range, consumer electronics giant Sony has unleashed a new two-pronged strategy for development as it looks both to consolidate its position as a lead retailer of consumer goods and develop its position in the B2B sector.

As part of this gameplan, the business models of the new range will be only available through a core of 50 to 60 accredited resellers, building on Sony’s current base of around 30. The accredited reseller programme will see a number of benefits for those firms that meet the criteria.

Speaking to PC Retail, David Spratt, marketing manager for VAIO UK, said: "The VAIO business programme is all about making the product more attractive for resellers." Although the chief benefit will be the monetary rewards for those who stock and sell the new business models, there will be other benefits too.

Sony will be offering training to the staff of its reseller partners to ensure that the right machine goes to the right person, and accredited resellers will be able to use extended features on Sony’s Sony1 website, such as stock checking to find out where components can be obtained.

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