World's biggest IT distributor reveals full extent of EMEA shake-up

Refreshed Ingram looks to grow

Ingram Micro has streamlined its EMEA business, reducing its 11 divisions into just four in a move European president Jay Forbes told
PC Retail would remove borders and drive growth.

The distributor has cited the ‘soft’ European market as a chief factor for the restructure, but says it intends to expand in the region both organically and ‘externally’ during the remainder of 2008.

"We are in a very dynamic business, with strong competition, with changing customer and vendor demands, and with the economic slowdown impacting IT demand," said Forbes. "As a market leader in such an environment, our ongoing strategy is to grow our business, both organically and externally throughout our EMEA region."

The four new divisions will be Central and Eastern Europe (consolidating Germany, Austria, Switzerland and Hungary); South West (Belgium, the Netherlands, Spain and Italy); France & The Nordics (France, Sweden, Denmark, Norway and Finland) and the UK.

"The objective was to bring down our organisation from the previous 11 business units to a lower number that would allow us to be more cost effective and at the same time capture synergy operations in a more consistent manner," continued Forbes. "Various criteria have been used in the process and we now have four regions that are well positioned to maximise the value they can offer. And, as we actively promote best practice sharing within our organisation, there will be no hard borders to our regions in terms of collaboration opportunities and business development.

Our reorganisation is a story of growth and value creation for our customers, our vendor partners, for ourselves and the IT distribution industry."

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