PCR Tech and IT retail, distribution and vendor news
Apple has seen two of its stores mentioned in Retail Week’s annual "100 shops you must visit" list.
The list, voted for by members of the UK retail trade, saw its London Regent Street and New York Fifth Avenue stores named.
Speaking about the London store, the chief executive of Focus DIY Bill Grimsey said: "For someone who has not grown up in the technical generation, this shop is very simple, has a great range, excellent service and everything is laid out easily."
His comments were echoed by the chief executive of West End department store Liberty Geoffroy de la Bourdonnaye: "Apple has implemented the three key factors in retail: excitement, education and ease. I makes your life easy, the store is exciting and people are able to educate you.
"The outside is unique. It is transparent, features a glass cube and has no ground floor, only basement. This represents the transparency of the retailer itself and the design is in line with the DNA of the brand.
Other honourable mentions included online etailer, The Gadget Shop, nominated by retail director at Asda, Andy Clarke and Amazon, nominated by the founder and CFO and marketing officer of Occado, Jason Gissing.
