First television spot in five years set to drive awareness of digital camera brand

Nikon to promote Coolpix range

Nikon is set to launch its first television ad campaign for five years to promote its new Coolpix line of digital compact stills cameras.

The 30 second TV spot was captured using one of the firm’s own D3 stills camera to produce a time-lapse sequence. The ad is designed to highlight the Coolpix’s new facial and detail recognition software.

It broke on all major terrestrial, satellite and cable channels last week.

Source: Brand Republic

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