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Move part of increased internet advertising shift

DSGi launches Facebook group

DSGi has moved into the realms of social networking sites in its latest promotional move, aimed at capturing a slice of the lucrative 18-24 year-old demographic, by launching a sponsored page for its online retail-wing Dixons.co.uk on Facebook.

The move, which is part of its advertising shift toward online as reported by PC Retail, will also be backed up by mail shots and internet advertising, according to marketing manager at DSGi Richard Clark, who was speaking to Brand Republic‘s Revolution Forum earlier this week.

It features a photo album of products the retailer feels will appeal to the demographic and will play host to features, competitions and promotions, as well as discussion boards such as ‘What is top of your gadget wish lists?’

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