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New UK marketing director to oversee new channel programme

Lexmark launches new channel initiative

After taking on Paul Callow as new UK marketing director in March, Lexmark is revamping its channel partner strategy – admitting that in the past it has been difficult for resellers to do business with.

Having previously worked on a policy of only really communicating to its top few managed accounts, the printer firm now intends to improve relations with smaller resellers and retailers as well.

“If a dealer wants to sell Lexmark at the moment it is not as easy as some other brands,” said Paul Callow. “We need to start up a process where we can communicate with them directly to let them know about products, promotions and end-of-life announcements. We have been working on the programme for the last couple of months and will have all the boxes ticked by 1 July.”

Source: CRN

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