After taking on Paul Callow as new UK marketing director in March, Lexmark is revamping its channel partner strategy – admitting that in the past it has been difficult for resellers to do business with.
Having previously worked on a policy of only really communicating to its top few managed accounts, the printer firm now intends to improve relations with smaller resellers and retailers as well.
“If a dealer wants to sell Lexmark at the moment it is not as easy as some other brands,” said Paul Callow. “We need to start up a process where we can communicate with them directly to let them know about products, promotions and end-of-life announcements. We have been working on the programme for the last couple of months and will have all the boxes ticked by 1 July.”